How We Earn

It changes nothing about the sign-up you go through. You pay the same as any player arriving from any other channel; you receive the same welcome bonus advertised on the operator's site, with the same wagering terms, the same maximum stake per spin, and the same minimum deposit. The operator's account systems do not treat referred sign-ups any differently, and the commission we earn is not added on top of what you pay — it is deducted from the operator's marketing budget after the fact. There is no premium tier for readers who arrive via Thothbet, and there is no penalty for readers who type the operator's address in directly. Some affiliates advertise exclusive bonuses that supposedly cannot be found by going to the operator's site directly; you will not see that claim on Thothbet because it usually is not true, and where it is, the numbers are close enough to the public offer that the difference does not justify the cost of the exclusive code failing to apply.

Thothbet earns commission when a reader clicks through to Tonybet from our pages and later opens a real-money account. The commission is paid by the operator out of its own marketing budget and is calculated as a share of net gaming revenue produced by the referred account, over a defined tracking window. The rates and windows are commercial terms between us and the operator and are not disclosed in individual figures, but they are governed by the same standard affiliate contract that operators use across the industry.

Every outbound link on this site that sends you to Tonybet is an affiliate link, and every button labelled Play, Join, Claim Bonus, Register or similar routes through our /visit/ path before reaching the operator. Links inside the body text of a review that mention the operator's name are also affiliate. Links to external non-affiliate sites — such as the UK Gambling Commission, GamCare, or GAMSTOP — are plain hyperlinks with no commercial arrangement attached, and we do not receive any payment when you visit them. The /visit/ path exists for two reasons: it lets us swap the underlying destination without republishing every article when the operator changes a tracking domain, and it lets a reader see clearly which links carry a commercial arrangement and which do not. If you would prefer to visit the operator's site directly, without the /visit/ redirect, the plain URL is printed in the footer of every review page.

In the United Kingdom, affiliate sites that promote gambling to consumers are subject to the same advertising rules as the operator being promoted, and to the CAP Code as enforced by the ASA. We keep advertising claims accurate and verifiable, we do not target under-eighteens or vulnerable audiences, and we do not use language that trivialises the risk of gambling. If you believe we have breached those rules on any page of this site, please tell us via the contact page and we will investigate the same working day.

Commission never affects the verdict of a review. The reviewer does not know in advance what the commercial arrangement is with a given operator, and the editor's fact-check is done against the operator's live product without reference to the affiliate agreement. If a page mentions that a specific feature is weak, that judgement stands regardless of what the numbers on the commercial side look like. We would rather lose commission on a signup than mislead a reader. In practice this means the site is quite happy to publish a review that concludes an operator's welcome bonus is not competitive, or that its withdrawal timings are slower than the market, even when the operator in question is the one we earn from. It also means we do not accept ghost-written reviews from the operator's PR agency, and we do not run a comparison table whose ranking is set by commission rates rather than by merit — a practice that is common enough in this sector to be worth naming directly.

Because the commission we earn is paid by the operator and not by the reader, this site is free to use, has no paywall, and does not require an email address or account of any kind to read any article. We do not run programmatic advertising, we do not sell newsletter lists, and we do not participate in behavioural advertising exchanges. The only revenue stream is the affiliate arrangement described above, and it depends entirely on readers who choose to click through and open an account of their own accord.